Digital marketing has its own industry niche where the required qualifications go beyond basic marketing strategies and creative skills. So Let’s Learn about 7 P’s of Digital Marketing .
If you are considering entering the digital marketing industry, understanding the skills required and what digital marketers do is a good place to begin.
The Digital Marketer Defined
In general terms, a digital marketer is responsible for using digital channels to generate leads and build brand awareness. Digital channels include:
- Company websites
- Social media
- Search engine rankings
- Email marketing
- Online display ads
- Corporate blogs
Beyond this, the digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance across these channels. In this role, you can be responsible for all aspects of a company’s digital strategy or just focus on one.
Smaller companies tend to have one general specialist or manager while corporations can spread the responsibilities around to an entire team or even across several different departments.
7 P’s Of Marketing
What’s it: 7Ps is an extended marketing mix by considering the specific characteristics of services. The 7Ps marketing mix consists of:
- Physical Evidence
7Ps are important. It provides the company with variables to create value and generate a competitive advantage in marketing. In the conventional marketing mix, marketers use four variables: product, price, place, and promotion. Then, they added 3 other variables to consider the service market’s characteristics: physical evidence, people, and processes.
Applying the 7Ps to digital marketing
Now that you understand the basic premise of the marketing mix, let’s take a closer look at the 7Ps model that’s most widely associated with it today. Let’s start by reminding ourselves of what the 7Ps stand for and explain a bit about what they actually mean.
- Product: The product or service, including its features, unique selling points and the overall quality on offer.
- Promotion: The methods used to promote the product across multiple channels.
- Price: The long-term pricing strategy of the product in question, including sales, discounts & deals.
- Place: Where people find your product, learn about it and, ultimately, buy it.
- People: The people who come into contact with your target customers – both directly and indirectly.
- Process: Your methods for delivering the product to customers and providing the best possible experience.
- Physical evidence: Tangible items and experiences that tell customers your offer is real – for digital, this can include website visits, confirmation emails, testimonials, customer reviews and more.