Maybe you hate your job, and you want to start taking on digital marketing projects with the end goal of freelancing full-time (Digital Marketing Freelancer) . Maybe you’re already a freelancer, but you’re on the lookout for tips and tricks that will help you take your business to the next level. Either way, we’ve got you covered with our Ultimate Guide To Freelance Digital Marketing!
What is freelance digital marketing ?
Freelance digital marketing is the name given to marketing professionals who offer freelancing services to clients. Digital marketing freelancers usually work from home and help companies with various digital marketing related tasks.
The demand for digital marketing jobs is on the rise and this makes freelance digital marketing a great career option.
As a marketing freelancer, you can be your own boss, set your own hours and rules, and at the same time doing something productive and valuable.
If you ever decide to stop freelancing, you can utilize your experience and skills to start your own online business (can be a digital marketing agency or any kind of online business) or even secure a high-paying job and work as a digital marketing manager.
What are the different types of digital marketing ?
Types of digital marketing :
- Content marketing
- Search engine marketing
- Display Advertising
- Mobile Marketing
- Social Media Marketing
- Email Marketing
- Influencer Marketing
- Affiliate Marketing
- Video Marketing
- Audio Marketing
Pros and cons of freelance digital marketing
Now that you’re up to speed on the different types of digital marketing, let’s discuss the pros and cons of freelancing in this industry.
First up, here are the pros:
- You have no boss
- You can decide when you want to work
- You can decide where you want to work
- Every project is different; you’ll never get bored
- You get to decide how much you earn — your pay isn’t restricted by some lame rule that says that salary increments are capped at a maximum of 5% per year.
To sum it all up, the beauty of freelance marketing lies in the fact that you can do it on your own terms, in your own way.
That said, there are several cons of freelance digital marketing as well. These include:
- Competition is stiff. Assuming you’re going to reach out to clients on freelancer platforms (more on this in a bit!), you’ll have to stand out among all the other freelancers from around the globe.
- You have no fixed income. You might earn $5,000 one month, and then $500 the next. As you build your client base and get more retainer jobs, the situation should improve, but you still won’t get as much stability as you would with a regular 9 to 5 job.
- No one’s going to sponsor you to upgrade your skills. Things change really quickly in the digital world, and you can’t rely on your company to send you for courses or workshops that will help you upgrade your skills. Luckily, there are a ton of free online resources that you can make use of.
How to become a freelance digital marketer ?
Few steps to follow to become a freelance digital marketer
- Build the necessary skills
- Build your personal website
- Start a digital marketing blog
- Build your personal brand
- Make connections with other freelancers
- Choose your specialty
- Learn how to create a services proposal
- Set your prices
- Register your business entity
- Pick up your tools
- Get your first client
- Gather customer reviews and build your portfolio
- Organize your time wisely
- Plan your next steps
Getting started with freelance digital marketing
Ready to get started with your freelance career? This 6-step guide will help you do just that!
Step 1 : Manage your expectations
Step 2: Identify your talents and skills
Step 3 : Find a Niche
Step 4 : Develop a personal brand
Useful tools for digital marketing
- Keyword Finder Tool
- Google Search Console
- Google Trends
There are tons of freelance marketers out there, and it’s not easy to stand out in this crowded space. That said, as long as you bring something to the table, and you’re willing to learn new skills, there’s nothing stopping you from doubling or even tripling your income, simply by taking on freelance digital marketing work.
Remember: the key is to offer your clients something that’s truly valuable to them, and to persevere instead of quitting early in the game. Best of luck!